Today’s influencer marketers aren’t just selecting creators—they’re building...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
LATEST
Actionable Audience Insights for Creator Briefs
Have you ever sent influencers a brief that ended up collecting virtual dust? Or wondered...
Updating Your Brief Template After Each Campaign: Post-Mortem...
What if your next influencer campaign could learn from its predecessor—automatically...
Accessibility & Compliance: Captions, Alt Text, ADA Notes...
How many potential customers are slipping through your campaign’s cracks because...
TikTok Engineered a Full-Scale Rollout for Miley Cyrus’...
From surprise live sets to fashion-fueled in-app quests, TikTok turned Miley’s album...
FTC Disclosure Checklist by Platform (2025 Update)
Are your influencer briefs and contracts updated to mandate on-screen overlays, spoken...
More Articles
Crisis-Prep Clauses Every Influencer Campaign Needs
When you run influencer or UGC campaigns at scale, crisis isn’t a question of...
Building an Always-On Asset Library for Repeat Campaigns
What if you could stop reinventing the wheel every time a new product sample arrives? How...
Approval Workflows: How Paid vs Organic Influencer Collabs Differ
Influencer asset approvals have become a critical fulcrum in modern marketing operations:...
Sprite’s Real-Time Ad Strategy Is a Masterclass in Contextual...
By aligning ads with rising temps and real-world discomfort, Sprite turns seasonal heat...
Revision Limits: How to Set Boundaries Without Alienating...
Influencer collaborations offer immense creative payoff, but they’re increasingly...
Avoiding Creative Bottlenecks in Influencer Collabs: 10 Mistakes...
Are you still asking influencers for long “About Me” decks instead of watching their...
Slack vs Teams for Streamlining Creator Feedback Loops
Are you still wrestling with siloed feedback and missed notifications when approving...
Always-On Influencer Programs: Rolling Brief Framework for...
Influencer marketing has evolved beyond one-off product pushes into continuous...
Creator Mood-Board Techniques that Boost Concept Approval Rates
What if your brief's mood board could cut approval time in half rather than spark endless...